Customerlytics

Stop guessing who to target next—turn your store’s purchase history into a steady pipeline of qualified prospects. Connect your Shopify shop, pick the ad account and pixel, approve data access, and select the fields to include (email, phone, country, product tags, spend, currency). Customerlytics hashes identifiers, cleans the data, and sends a high-quality seed to Meta Ads Manager, where it builds modeled (lookalike) audiences that resemble your best buyers. Choose an optimization goal—purchase, subscription start, or add-to-cart—set a refresh schedule, and skip the CSV juggling entirely.

Segment with intent, not just demographics. Start with a high-value buyer seed using lifetime value, order count, and profitable SKUs. Create a recent-purchaser cohort for a specific collection, an active-subscriber seed, and a seasonal or gift-focused group. Exclude refund-heavy profiles and one-time coupon chasers to protect margins. Adjust recency windows (30/90/180 days), normalize multi-currency revenue, and enrich with tags like VIP or preorder. Customerlytics shows seed size and match rate upfront so you can fine-tune geography, product tags, or value-based weighting before you publish to Ads Manager.

In Meta, align each audience with the right creative and offer. Pair the high-LTV seed with premium bundles, warranties, or upsell flows. Use collection-specific DPAs for category seeds and Reels/Stories for mid-funnel testing. Keep your suppression list synced so existing customers don’t eat prospecting budget. A/B test audience breadth (1–10%), clone to new countries, and layer interests only when you need scale. Apply UTM presets and naming conventions pushed from Customerlytics to track CAC, ROAS, payback period, and CPR. Set rules to shift budget toward segments beating target ROAS and pause ad sets when frequency or learning-phase KPIs go off track.

This workflow is built for lean teams. Founders can ship their first acquisition set in under an hour. Growth marketers can schedule weekly auto-refreshes, receive alerts when match rates dip, and roll back to a prior seed with one click. Agencies can templatize setups across clients, enforce QA checklists (seed size, exclusions, geo), and stay compliant: emails/phones are hashed, opt-outs are respected, and sync logs are exportable for audits. Use it for product drops, market launches, and BFCM—any time you need more people who behave like your current best customers, without bloated spend or guesswork.